Websites that help you fill units.
Dwell & Key builds simple, fast websites for independent apartment communities. Renters see your floor plans, prices and photos, then book a tour or apply from their phone.
We'll mock up your property's site before you pay anything.
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A vacant $1,100 apartment costs you about $36 in lost rent every day it sits empty. Renters now decide mostly online, and nearly half say missing unit photos is a deal-breaker. If they can't see your units, prices and floor plans, they move on to a property where they can.
$1,100 × 12 months ÷ 365 days ≈ $36/day
Renters decide before they ever call you
From Apartments.com's 2026 survey of nearly 27,000 U.S. renters, unless noted.
of renters are likely to rent a unit without seeing it in person. Your online photos and details do the touring for you.
say not seeing photos of the exact unit is a deal-breaker. 74% want those photos online.
want floor plans online before they reach out.
of recent renters dropped a property after surprise fees. 81% want to see the full price up front.
expect a reply within 24 hours. A tour form that emails your office gets you there. (Apartments.com, 2023)
say online reviews matter. Your site and Google listing are where renters find them together.
Sources: Apartments.com, "How Renters Decide: Top Considerations in 2026" (July 2026) and "The Online Journey of a Prospective Renter" (2023). Rental Beast, "Dallas-Fort Worth Rental Market Report Q2 2026."
What faster leasing is worth to you
Pick an estimate below or enter your own numbers. The example shows a 60-unit property that leases about 3 units a month.
How much faster will units lease?
A typical DFW apartment listing leases in a median of 24 days. When nearly half of renters walk away from a property that doesn't show its units online, that wait gets longer. A complete website wins those renters back.
See how we estimated this
- DFW rentals lease in a median of 24 days (Rental Beast, Q2 2026).
- 47% of renters say missing photos of the exact unit is a deal-breaker (Apartments.com, 2026). We assume a property with no website loses that share of interested renters, and that leasing takes longer in proportion to the renters you lose.
- Best case: the website wins back all of them. 24 ÷ (1 − 0.47) ≈ 45 days without a site, so about 21 days faster with one.
- Likely: it wins back half (most properties already have some photos on listing sites). 24 ÷ (1 − 0.235) ≈ 31 days, so about 7 days faster.
- Conservative: it wins back a quarter. 24 ÷ (1 − 0.12) ≈ 27 days, so about 3 days faster.
This is a model built from survey data, not a measured result. It fits best for properties with no website or one that's missing photos, floor plans and prices.
The website pays for itself if it fills your units about 2 days sooner each month in total.
This is an estimate, not a guarantee. Results depend on your market, pricing and photos. "Days sooner" is your own estimate of how much faster units lease once renters can see photos, floor plans and prices online.
Everything a renter looks for, on one fast page
Built for phones first, because that's where people search for apartments.
Floor plans and prices
Beds, baths, square feet, and a "starting at" price or "call for pricing."
Photo gallery
Your best photos of units, grounds and amenities, sized to load fast.
Tour requests
A short form that emails your leasing office the moment someone asks.
Apply and pay rent links
Connects to the application and resident portal you already use.
Tap to call or text
One tap from any page puts renters on the phone with your office.
Google listing setup
We clean up your Google Business Profile so the Website button goes to your new site.
Location and neighborhood
Map, nearby schools, shopping and commute times.
Accessible and Fair Housing ready
Good contrast, alt text on images, and the Equal Housing Opportunity logo.
Hosting and updates
Hosting, security and backups included, plus monthly changes when rents or specials change.
Live in about two weeks
See your free sample
We mock up a site for your property so you can see it before deciding.
Send your details
Photos, floor plans, rents, amenities and your application link.
Review and launch
You approve the site, we put it live and connect it to your Google listing.
We keep it current
Text or email us new rents or specials and we update the site.
Simple pricing, per property
One setup fee, then a flat monthly rate that covers hosting, updates and support.
Leasing Site
For independent properties of 30–150 units.
$750 one-time setup
- Mobile-first site with floor plans, gallery, amenities and map
- Tour request form and tap-to-call
- Links to your application and resident portal
- Hosting, security and backups
- Up to 1 hour of updates a month
- Google Business Profile cleanup at launch
Leasing Site + Local Search
For properties with vacancies to fill.
$1,200 one-time setup
- Everything in Leasing Site
- Monthly Google posts and photo updates
- Help responding to reviews
- 2–3 local search pages, like "apartments near Pleasant Grove"
- A tracked phone number to count calls
- A one-page monthly lead report
Portfolio
For management companies with 3 or more properties.
$600 setup per property
- A matching site for every property
- Company site listing all properties, free at 5+
- One point of contact for everything
- Quarterly review meeting
Add-ons: professional photos, Google Ads management, Spanish-language pages and logo design, quoted separately. Pay a year up front and save 10%.
Built for owners who don't have a marketing department
Independent owners
You own one or a few buildings and your property has no website, or your Google listing sends renters to a page that doesn't show your units.
Small management companies
You manage several properties and want each one to have its own site, all handled by one person you can call.
Common questions
Who owns the website and domain?
You do. We register your domain in your name, so it stays yours even if you stop working with us.
We're already on Apartments.com. Why do we need a website?
Renters often look up a property on Google after finding it on a listing site. A website gives them your photos, current prices and a way to reach you directly, without a listing fee on every lead.
Can it connect to the software we already use?
Yes. We link to your existing online application, resident portal and rent payment pages.
How long does it take?
About two weeks after we receive your photos, floor plans and rents.
Is there a contract?
Plans are 12 months, billed monthly. After that, you can continue month to month.
What if we don't have good photos?
We start with the photos you have. A recent phone photo in good light works well, and we can arrange a professional shoot as an add-on.
See your property's website before you pay anything
Tell us which property you have in mind. We'll send you a sample site within a few business days.